Most companies don’t consider building search engine optimisation into their website strategy until it’s too late. We make sure you set off on the right footing, use best SEO practice, and build solid SEO foundations so that Google is your friend right from the start.
Some of the reasons why SEO is a fundamental part of an online marketing campaign:
We start by building the keyword strategy that gets you found and gets your visitors converting to customers.
We research how popular your keywords are and develop a strategy for how they’ll be used. This results in a list of keywords that are likely to help you generate new business enquiries.
The optimisation process involves work on your site, as well as activities that go beyond your site. Among the many SEO tasks we undertake, we make sure you’ve got relevant URLs, page titles, headings, descriptions and navigation, that identified keywords are subtly woven into your page content making it useful to both users and search engines, and that you start to build links from external sites.
Our main SEO guy comes from a background of large and respected search and digital agencies. He uses tried and tested methodologies on integrated search and social media campaigns, built on his experiences at the coal-face of SEO development. He specialises in providing an integrated campaign strategy by combining social media and pay- per-click campaigns into a single product.
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